Poof is a clean, non-aerosol dry shampoo powder that actually works — without buildup, harsh scents, or white cast. Designed for the girl who’s always on the go.

No wash? No worries. Just Poof.

• Refillable, travel-friendly bottle.
• Invisible powder (no residue or chalky cast)
• Lightweight volume and clean scent
• No aerosols, no benzene, no drama
  

We’re launching soon 👀

Join the email list to be the first to know — early access, exclusive scent drops, and special perks.

Nope. It’s a ritual.

Our first drop is a volumizing hair refresh powder — but more clean beauty essentials are coming soon.