Redefining Dry Shampoo—No Residue, No Compromise

Poof is here to change the way you refresh your hair. We believe dry shampoo should actually work—without harsh chemicals, overpowering scents, or the dreaded white cast.
Our clean, residue-free formula gives you fresh, voluminous hair in seconds while being kind to your scalp and the planet.

Why Poof?

  • No Aerosols, No Benzene, No Talc – Just clean, effective ingredients.
  • No White Cast – Works on all hair types and colors.
  • Aesthetic & Functional – Designed to look good on your vanity and perform when you need it most.
  • Sustainable & Refillable – Because beauty should never come at the planet’s expense.
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The Story Behind Poof

The idea for Poof came when I started working out regularly and needed a quick, effective solution for sweaty, greasy hair before heading to work.
Traditional aerosol dry shampoos were expensive and wasteful, while baby powder—though effective—left a white cast and an overwhelming scent. She knew there had to be a better way.
Poof was created to be the perfect alternative: a fraction of the cost of typical dry shampoos, non-aerosol, clean ingredients, and an amazing scent.
Designed for the girls who are always on the move—whether working out, traveling, or just needing a quick refresh—Poof is lightweight, refillable, and aesthetic enough to display proudly.